Edinburgh creative agency Lux has mvoed permanently to a 4-day week. They’d run a trial period for two years, and “the agency reports that overall efficiency has increased by 24 per cent year-on-year resulting in a 30 per cent increase in profitability.”
I also noticed this quote from their HR consultant: “Lux is one of the businesses at the forefront of the four-day work week conversation taking place in the UK right now…. With trials of a four-day week set to launch across the world this year, Lux’s success shows businesses can expect to see increased productivity and profitability.”
Standard PR boilerplate, you might think, but it’s another example of how companies are talking differently about the 4-day week now than they did a couple years ago. Before the pandemic, it was still a novelty and not much in the press, and companies had to do a lot of work to explain why they were doing it, and why it hadn’t already killed their companies or driven away clients. Now, though, you can tout a 4-day week as proof that you’re taking “a progressive approach to ways of working,” and are on the leading edge of a movement.