The Guardian (which has been really diligent about beating the drum for the 4-day week) ran an excerpt from SHORTER:
When he first heard about the five-hour workday, David Rhoads thought: I want to give this to my employees.
David is the CEO of Blue Street Capital, a California-based company that arranges financing for enterprise IT systems. He’s also an avid surfer. So when he saw an article about how Tower Paddle Boards – an online, direct-to-consumer company that sells stand-up paddleboards – had moved to a five-hour workday, he was intrigued.
Stephan Aarstol founded Tower in 2010. Stephan was convinced that they could use the same technologies to change how his company worked, not just how it reached consumers. If they focused on their most important tasks, cut out distractions and used technology to automate routine tasks and make their hard jobs easier, he thought, they could dramatically improve their performance – and give him more time for surfing.
So in June 2015, Stephan offered his employees a deal: if you figure out how to do the same work in less time, you can keep the same salary and leave at 1pm. He also implemented a 5% profit sharing plan, further increasing people’s hourly pay.
The day they announced the change on their website, Tower broke its previous daily sales record and booked $50,000 in sales for the first time. By the end of the month, they had sold $1.4m worth of paddleboards, breaking their previous monthly sales record by $600,000.
You couldn’t find two products more different than bespoke financial deals that fuel high-tech investments and surf equipment inspired by Polynesian sailors, but David Rhoads started thinking about whether a shorter workweek could be implemented at Blue Street Capital too.
The Guardian has also written about my work in the past, so it’s nice to continue that relationship here!