Lots of stuff in my Twitter feed coming in about an article by business consultant Kevin Eikenberry titled, wait for it, "Overcoming the Distraction Addiction."

[W]hat can we do to deny the allure of the distraction, regain our focus, and maximize our productivity?

Good questions. Here are some answers for you.

Stop multi-tasking. You can't do it anyway. What we actually do is rapidly switch from one task to the next, and with each switch our productivity drops….

Schedule email.… [W]hen I process email in batches, at planned times, I spend far less time on email. It works for me and those I have coached….

Turn down the ringers, alerts and notifications.

Shut off the internet. If you really have trouble with some of the advice so far, but want to control your addiction, go cold turkey. Operate your PC or tablet without the internet on or put your phone in airplane mode (or turn it off). You aren't the President of the United States – unless the building is on fire, you can seclude yourself from the distractions for a period of time.

Okay, I don't have a trademark on these ideas. But it does seem to me if you write an article about dealing with digital distraction two months after the publication of a book called The Distraction Addiction, and you then call the article "Overcoming the Distraction Addiction…" let's just say it would be possible to try a little harder.

Then again, maybe business writing is more like traditional Chinese painting, where true mastery consists not of developing your own style, but making your work indistinguishable from the masters. In which case, great work!