The closest I ever get to being in business class: my new article in BA Business Life

I have an article in the March issue of British Airways Business Life about how companies use design thinking to redesign their working hours and move to 4-day weeks.

American Thinker!

Business Life is one of those magazine that’s in the setback pocket in front of you, along with the duty free catalog, a card explaining emergency procedures, and the motion sickness bag.

So far as I can tell the magazine isn’t available online, but you can download the magazine’s app and read it on your favorite mobile device. (Preferably your own mobile device.)

Heathrow
Heathrow Terminal 2

I’ve flown BA a few times around Europe, but being in all these seatbacks is the closest I’ll come to flying in business class. Unfortunately I’m not prominent enough to get expensive tickets out of venues and my publishers!

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