Are articles about the 4-day week the new “this CEO gets up at 4 am for meditation and archery”?

Cockroach Labs
Cockroach Labs, where they have a 4-day week

Business Insider has another article about the 4-day workweek that casts shorter working hours (not incorrectly) as efforts to give people a chance to disconnect from work, and to reduce burnout:

it seems a growing number of companies are hoping to combat that trend by finding ways to improve work-life balance — most notably by experimenting with a four-day workweek. While the four-day workweek is still far from common, it certainly seems to be growing in popularity.

I’m now starting to see a shift in the way people write about the 4-day week. It’s still regarded as unusual (and in the grand scheme of things, it is), but it’s not treated as this totally nutty thing that some out-there companies are doing. Now, it’s more like something that is unusual, but delivers results.

In that respect the coverage is a bit more like those articles about CEOs who wake up at 4 am, and get more done by 7 than the rest of us do all day.

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